* ABM College is currently not enrolling non-residents

Program Highlights

  • Study online and design a schedule that fits your daily home, work, and other commitments.
  • Learn strategies to connect with prospective and existing customers through email, social media, and web-based marketing.
  • Master email marketing and search engine optimization (SEO) techniques to create an online presence and boost conversions.
  • Gain a strong understanding of advertising media, including search engine marketing (SEM), Google AdWords, pay-per-click, paid social media ads, and more.
  • Apply your skills and gain valuable real-world experience during a field-related internship.

Program Curriculum

  • Foundations of Digital Marketing
  • Website Design & Optimization I & II
  • Business Communications and Email Marketing
  • E-Commerce Principles
  • Search Engine Optimization (SEO) Principles
  • Social Media for Business
  • Content Marketing Strategy
  • Four-week Practicum